All the way from Brisbane, Queensland, Cloudways is in conversation with Laravel security teacher Stephen…
Abandoned carts are a serious problem for ecommerce store owners. It’s important for you to identify the main reasons why people abandon their carts, and then create a plan for abandoned cart recovery. Unfortunately, this is much easier said than done. There are so many things that could influence a user’s decision to abandon their cart, from the style of the page to the loading times, or they may just change their mind.
Thankfully, there are quite a few plugins out there that you can use in order to retrieve abandoned shopping carts. If you are using WooCommerce, search and deploy the best WooCommerce abandoned cart plugin for optimum results. There are several plugins that you can use to track visitors who abandon carts and then send them recovery emails. But first, it’s important for you to understand the main reasons why so many of your users might abandon their carts.
Why Do Potential Customers Abandon Their Carts?
There are several reasons why customers abandon their carts. Here are some of the most common ones:
- Surprise shipping costs. If you tack on a shipping cost at the end of the checkout process, expect a higher cart abandonment rate. Generally, customers like transparency, so it’s important that you provide an accurate figure. If an unexpected charge is added at the end, it’s definitely going to affect your cart abandonment rate.
- Price comparisons. This one’s fairly obvious: if a customer finds the same product being sold at a cheaper price…